AgriExpert BEE Success Stories in South Africa

Adama Apollo land reform launch, Adama Empowerment Project, Bosman Boerdery

What differentiates Adama from other projects is that it’s not really a project but a partnership!
In partnerships it is important to find the right partners. You need to know the partners, trust them and they must be able to make a contribution.

260 Permanent farm workers, represented by a board of trustees, formed the Adama Appollo Trust, of which they all are now beneficiaries.
430 hectares of land was included in the project, with Adama Trust acquiring a 50% share in the land. In a landmark joint venture,
the Adama Workers Trust and the Bosman family of Lelienfontein have formed the biggest upliftment land reform deal in the
wine industry to date. "Although this transaction has a focus on land reform," Petrus said, "we also wanted to give our
workers access to the full value chain; its economic benefits and prospects for social development. We therefore chose a
combination of farmland, operations, cellar and marketing."

Speech: Petrus Bosman, Director: JC Bosman Boerdery (download speech)
Speech: Rita Andreas, Chairperson Adama Appollo Trust (download speech)

Bosman Wines Website
Lelienfontein Vinegrowers Website

Riebeek community joins forces for black empowerment

The project, which has been dubbed Riebeek Valley Wine Partners, revolves around the
farm Highlands near Abbotsdale, consisting of 83 hectares which were purchased by the
project, and which is currently being converted by all those involved into a showcase wine
farm.

According to Mr Jacques Pheiffer of the Department of Land Affairs in the Western Cape, the
project appears to contain the three cardinal factors for successful black empowerment:
"Excellent raw materials with potential, a marketable final product and partnership. All
this is to be found in the Riebeek Valley Wine Partners and the Department is privileged to
be part of this project.''

Wine of South Africa Website (Full article)